Satisfaction guaranteed the making of the american mass market. The making of the american mass market 1989, and the forthcoming waste and want. From gillette razors and kodak cameras to ivory soap and. An historical account of the development of the practice of marketing in the united states roughly covering the period 18901920. She has taught at the evergreen state college, princeton university, george washington university, and the bard graduate center for studies in the. Susan strasser, satisfaction guaranteed satisfaction guaranteed.
The making of the american mass market, and waste and. Susan strasser is a professor in the department of history at the university of delaware and senior resident scholar at the hagley museum and librarys center for the history of business, technology, and society. Susan strasser susan strasser is the author of never done. Taking place from march to june, specific dates and subjects follow. The making of the american mass market, published in 1989. This sweeping history provides the reader with a better understanding of americas consumer society, obsession with shopping, and devotion to brands. The making of the american mass market by susan strasser 2004, trade paperback, revised edition at the best online prices at ebay. Harris, random thoughts on trade and advertising, inland printer 8 december 1890. Here she turns to an essential but neglected part of that culturethe trash it producesand finds in it an unexpected wealth of meaning. Combining deep historical research and vivid description, vicki. Richards professor of american history, university of delaware. Household trash and american consumer culture 1999. As virtually everything has become a commodity, modern values laborsaving, convenience, cleanliness, fashion, and newness itself have become primary. Supported by many informative illustrations of package design, retail outlets etc.
Nothing is inherently trash, claims strasser satisfaction guaranteed in this vibrant social history of american attitudes toward superfluous or unusable material items. Aug 12, 1996 the challenges described in satisfaction guaranteed, susan strasser s articulate and engaging history of the american mass market, sound as contemporary as the latest cuttingedge ad campaign. Susan strasser is the author of waste and want and satisfaction guaranteed. Village voice literary supplement strasser shows how we have evolved into a consumer culture in which the creation of demand is central. When a young traveling salesman with the unlikely name of king gillette took a job with a bottlecap manufacturer shortly before the turn of the century, his boss advised him to invent a product. Susan stasser and covering four areas, is titled a white woman reads black history. For instance, what are we now to make of a figure like aunt. Susan strasser has been praised by the new yorker for retrieving what history discards. Susan strasser is an awardwinning historian and a distinguished lecturer for the organization of american historians. An environmental and political history of the coca.
An illustrated history of restaurants, taverns, coffee shops, speakeasies, and other establishments that have fed us for 350 years new york. It is a source book really, one that charts the successes of manufacturers marketing strategies. Susan strasser is the author of the awardwinning never done. Waste and want a social history of trash by susan strasser. Susan porter benson, counter cultures urbana, 1986, chapter 34. In susan strasser s book satisfaction guaranteed, she describes the american consumption shift from the customer to the consumer and the tactics such as supply efficiency, branding and advertising that businesses used to induce new kinds of consumer needs during the shift strasser, xi. The democratic experience new york, 1973, chapter 10. The making of the american mass market by susan strasser 1996, hardcover at the best online prices at ebay. A professor of history at the university of delaware, she lives near washington, d. From 1877 to present 00 edition 9781572593039 by nelson lichtenstein, roy rosenzweig and susan strasser for up to 90% off at. Swarthmore college department of history history 1k fall. The profound transformations in everyday life that have accompanied the advent of a global consumer culture have rendered the past as alien. Cellophane, the new visuality, and the creation of self. Satisfaction guaranteed is defined as a selling policy assuring that no consumer is worse off after purchase.
Gender fictions of the 1920s stephen fox, the mirror makers. Susan strasser s satisfaction guaranteed is a diligent book, but one that reeks of the study lamp. From main street to mall vicki howard university of pennsylvania. Before the 20th centurywhen mass production, postwwii consumer culture and planned obsolescence created a. An unprecedented look at that most commonplace act of everyday lifethrowing things outand how it has transformed american society. American consumer culture possible topics for research paper. To find out, read susan strasser s satisfaction guaranteed, a remarkably detailed and illustrated history of the birth of massmarket technology in the u. Before the 20th centuryawhen mass production, postwwii consumer culture and planned obsolescence created a society in which disposability was the normabroken crockery, food. With colorful prose and provocative stories, satisfaction guaranteed uncovers the roots of americas consumer society, obsession with shopping, and devotion to brands. This sweeping history provides the reader with a better understanding of how clever and manipulative the advertising industry has been in order to beguile us with goods. A social history of trash 1999have won a number of awards for their contributions to women. A history of american housework, satisfaction guaranteed.
Satisfaction guaranteed the making of the american mass market by susan strasser in five pages this paper examines consumerism and the mass marketing industry within the context of susan strasser s book. Housework, published in 1982, and satisfaction guaranteed. Strasser 2003 nas poziva da promislimo o povijesnoj uvjetovanosti danasnje konzumeristicke kulture, osobito disocijaciju izmedu nas i nasih tijela te nas i. Susan strasser s pathbreaking histories of housework and the rise of the mass market have become classics in the literature of consumer culture. Tedlows new and improved and susan strasser s satisfaction guaranteed published by trade presses, competitively priced, extensively illustrated, and written in lively and anecdotal stylesare designed to win a mass audience. The making of the american mass market, agnew pauses momentarily in an attempt to resolve the contradictions posed by the upscale aunt jemima. January t th15 t20 industrialization and the rise of advertising th22 reading. The story of mass marketing in america roland marchand, advertising the american dream ruth schwartz cowan, more work for mother. A history of american advertising and its creators. Her articles have appeared in the new york times, the washington post, and the nation. She has been praised by the new yorker for retrieving what history discards. The authors show that for a wide spectrum of guarantee policies, the most profitable. The making of the american mass market new york, 1989, chapter 8. Satisfaction guaranteed by susan strasser 1989, hardcover.
May 01, 2004 satisfaction guaranteed brings the subject of massmarket society out of the clouds of theory and down to earth. Satisfaction guaranteed the making of the american mass. Before the 20th centurywhen mass production, postwwii consumer culture and planned obsolescence created. A history of american housework and satisfaction guaranteed. Strasser s own business savvy helps her articulate american capitalisms networks of buying. The making of the american mass market richard tedlow, new and improved. Mar 18, 2021 alexandria, vathe alexandria community remembrance project invites residents to take part in a free lecture series through zoom about black history. Presently professor strasser is engaged in research on the history of what modern society discards as useless. Butschs edited volume, a more traditional academic book in many respects.
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